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...ringt dieser Tage die internationale Reitsportelite beim CHIO um Pokale. Aktive Hobbyreiter, die min. mehrmals im Monat aufs Pferd steigen, gibt es hierzulande rund eine Million. 92% von ihnen sind weiblich, 85% unter 50 Jahren und 91,4% nutzten im laufenden Juli digitale Medien. Besonders beliebt: Wellness-Sites (Affinitätsindex 155).

Quelle: AGOF ddf / Analysetag: 20.07.2018 / Basis: Bevölkerung ab 16 J. / Zielgruppe: Freizeit-Reiter (min. mehrmals im Monat, VuMA Merkmal) / Medienkombis: Digital gesamt, Wellness / Zeitraum: 01.-19.07.2018

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The Arbeitsgemeinschaft Online Forschung (AGOF) [Working Group for Online Media Research] is an affiliation of the leading online marketers in Germany. By providing a standardised online coverage currency and comprehensive data on online media consumption, AGOF makes the classic and mobile Internet a transparent and plannable advertising medium

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