The agof planning tool TOP modular

Transparency for digital media planning


With TOP modular, the web-based successor of the previous TOP software, the agof data are available from any internet-capable computer and always on the current data basis.

 Market-Oriented Digital Media Planning


With TOP, agof has been facilitating media planning for digital advertising for nearly ten years and now allows advertisers and agencies to map their target groups to more than 800 individual characteristics based on the agof study ‘daily digital facts’. You can gauge the potential of your target groups and forecast how effectively they will be reached by online campaigns. By using various evaluation options, the media performance values of all measured digital advertising media and their booking units can be compared – for both digital full coverage offers and also separately for the stationary and mobile sectors. This information is then available later for plan creation. This means it is possible to analyse performance values and costs for each individual booking and not just for entire plans.

Contemporary cloud solution

The aim is to continuously develop the evaluation and planning program and to adapt it to the needs of the users. Therefore, the successful and established desktop software TOP was replaced in September 2016 by the web-based successor TOP modular.

The best thing about this cloud solution is that TOP is a modular system and available as bespoke components for individual user groups. For example, TOP basic for basic analyses of agof studies and TOP planning featuring the planning module especially for media agency planners.

Detailed information on the new offer can be found on our webpages, and the agof academy has prepared a comprehensive training programme to meet any additional support requirements.


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