Study profile daily digital facts

Study profile daily digital facts

As of August 1st, 2020

Study profile current daily digital facts.


Name of the study daily digital facts

Members of agof e.V. BurdaForward Advertising GmbH
eBay Classifieds Group
G+J Electronic Media Sales GmbH
IP Deutschland GmbH
iq digital media marketing GmbH
Media Impact GmbH & Co. KG
Score Media Group GmbH & Co. KG
SevenOne Media GmbH
SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG
Ströer Digital Media GmbH
United Internet Media GmbH

Other study participants AutoScout24 Media
Avoxa – Mediengruppe Deutscher Apotheker GmbH
BCN – Burda Community Network GmbH
CMS Cinema Management Services GmbH & Co. KG
CommonMedia GmbH
Condé Nast Germany GmbH
Deutscher Fachverlag GmbH
FUNKE Digital GmbH
Heise Medien GmbH & Co.KG
HiMedia Deutschland AG
Holzmann Medien GmbH & Co.KG
MAIRDUMONT NETLETIX GmbH & Co. KG
netpoint media GmbH
OnVista Media GmbH
Scout24 AG
SPM Sportplatz Media GmbH
TAG 24 GmbH
teltarif.de Onlineverlag GmbH
Testsieger.de GmbH
Urban Media GmbH
Verlag Werben & Verkaufen GmbH
Vertical Media GmbH
VIMN Germany GmbH
Weischer Online GmbH

Objective The aim oft he study is to map the use of the Internet as an advertising medium suited to the different channels to make this medium’s communication performance more transparent. This includes collecting net coverage data and a detailed description of target groups for all advertising media websites and their booking units based on the population: German-speaking resident population in Germany from the age of 16 years.

Publishing frequency daily

Client Arbeitsgemeinschaft Online Forschung e.V. (agof)

Service providers ANKORDATA GmbH & Co. KG
COMsulting GmbH
iconkids & youth international research GmbH
IFAK Institut GmbH & Co. KG, Markt- und Sozialforschung
INFOnline GmbH
Interrogare GmbH
IPSOS GmbH
ISBA Informatik Service-Gesellschaft mbH
Kantar

Cooperation partners Verbrauchs- und Medienanalyse VuMA
Gesellschaft für integrierte Kommunikationsforschung (GIK)

Definition basic population German-speaking resident population in Germany from the age of 16 years

Definition Unique User Unique User: a person who has triggered at least one contact (clearly assigned to one Unique Client) on an agof website (page impression) during the assessment period.

Survey method A multi-method model based on technical measurements (tracking), an on-site survey resp. in-app survey and a computer-aided telephone interview (CATI) representative of the population.

Sample size Unweighted: 284.325 samples
Weighted: 321.814 samples

Included features For each offer and booking unit, the daily digital facts study provides:

  • Coverage
  • Contacts
  • Socio-demographic data related to the user
  • Qualification data

Data availability The core results of the daily digital facts are available for download at: https://www.agof.de/studien/daily-digital-facts/

In addition, the daily digital facts are available via the agof evaluation and planning tool TOP. TOP stands for „Transparency in Online Media Planning“; as a joint initiative of agof and its market Partners, it promotes transparency in online planning.

The daily digital facts and TOP provide all common media performance indicators for digital campaigns.

Further information on TOP is available at:

Further information on TOP modular

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