Study profile daily digital facts
As of February 1st, 2019
Study profile current daily digital facts.
| Name of the study | daily digital facts |
| Members of AGOF e.V. | BurdaForward Advertising GmbH eBay Classifieds Group G+J Electronic Media Sales GmbH IP Deutschland GmbH iq digital media marketing GmbH Media Impact GmbH & Co. KG SevenOne Media GmbH SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG Ströer Digital Media GmbH United Internet Media GmbH |
| Other study participants | Avoxa – Mediengruppe Deutscher Apotheker GmbH BCN – Burda Community Network GmbH CMS Cinema Management Services GmbH & Co. KG CommonMedia GmbH Condé Nast Verlag GmbH Deutscher Fachverlag GmbH finanztreff GmbH FUNKE Digital GmbH guenstiger.de GmbH gutefrage.net GmbH HiMedia Deutschland AG Holzmann Medien GmbH & Co.KG inside-intermedia GmbH madvertise Media GmbH MAIRDUMONT NETLETIX GmbH & Co. KG Mediengruppe Deutscher Apotheker Verlag netpoint media GmbH OnVista Media GmbH PFD Pressefunk GmbH Scout24 AG teltarif.de Onlineverlag GmbH Testsieger.de GmbH Urban Media GmbH Verlag Werben & Verkaufen GmbH Vertical Media GmbH VICE Media GmbH VIMN Germany GmbH Weischer Online GmbH Yieldlove GmbH YOC Mobile Advertising GmbH |
| Objective | The aim oft he study is to map the use of the Internet as an advertising medium suited to the different channels to make this medium’s communication performance more transparent. This includes collecting net coverage data and a detailed description of target groups for all advertising media websites and their booking units based on the population: German-speaking resident population in Germany from the age of 16 years. |
| Publishing frequency | daily |
| Client | Arbeitsgemeinschaft Online Forschung e.V. (agof) |
| Service providers | ANKORDATA GmbH & Co. KG COMsulting GmbH GfK Enigma iconkids & youth international research GmbH INFOnline GmbH Interrogare GmbH ISBA Informatik Service-Gesellschaft mbH IPSOS GmbH Kantar TNS |
| Cooperation partners | Verbrauchs- und Medienanalyse VuMA Gesellschaft für integrierte Kommunikationsforschung (GIK) |
| Definition basic population | German-speaking resident population in Germany from the age of 16 years |
| Definition Unique User | Unique User: a person who has triggered at least one contact (clearly assigned to one Unique Client) on an agof website (page impression) during the assessment period. |
| Survey method | A multi-method model based on technical measurements (tracking), an on-site survey resp. in-app survey and a computer-aided telephone interview (CATI) representative of the population. |
| Sample size | Unweighted: 143.343 samples Weighted: 163.194 samples |
| Included features | For each offer and booking unit, the daily digital facts study provides:
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| Data availability | The core results of the daily digital facts are available for download at: https://www.agof.de/studien/daily-digital-facts/
In addition, the daily digital facts are available via the agof evaluation and planning tool TOP. TOP stands for „Transparency in Online Media Planning“; as a joint initiative of agof and its market Partners, it promotes transparency in online planning. The daily digital facts and TOP provide all common media performance indicators for digital campaigns. Further information on TOP is available at: |
