Current results from the daily digital facts
The daily digital facts study is agof’s latest market media study. For the first time, it provides detailed coverage for individual days and makes it possible to analyze individual time periods. Naturally, at agof’s established level of quality and with daily updates!
Similar to previous studies, daily digital facts provides digital coverage for offerings and booking units, target group structures and core data on Internet usage and e-commerce.
In addition, daily digital facts makes it possible to analyze individual days and select individual time periods for digital media planning. To access the comprehensive database, please use our web-based analysis and planning tool TOP modular.
The implementation process of CMPs is complex and could (e.g. due to technical problems) lead to atypical performance levels. Therefore, agof has taken precautions to ensure that only valid data continues to be reported in the daily digital facts.
For a transitional period, the data will therefore be subject to extended monitoring. In practice, this means that final data on online use will not be reported the following day as usual, but only after a 14-day period of examination. Since, according to the statutes of agof, only final values may be publicly communicated, all results are now published with a 14-day delay.
Current diagrams of daily digital facts
Our monthly rankings and diagrams are available under monthly reports.