Privacy Statement

Privacy Policy

Arbeitsgemeinschaft Online Forschung e.V. [German association of online research] (agof), Franklinstraße 52, D-60486 Frankfurt am Main, Germany, is the provider of this online offering as the data controller. The protection of your data and particular care for privacy in the processing of personal data is very important to us.

Arbeitsgemeinschaft Online Forschung e.V. [German association of online research] (agof), Franklinstraße 52, D-60486 Frankfurt am Main, Germany, participates in the IAB Europe Transparency & Consent Framework (TCF) and complies with its specifications and guidelines.

The agof identification number for TCF2.0 is: Vendor „agof studies“ ID 785 (Purposes 1,7,9).

With this privacy policy, we are informing you of which personal data we collect and store and of your rights with respect to the use of personal data.

Table of Contents

1. Privacy policy
1.1. Web server logs
1.2. Contact form
1.3. Infoletter
1.4. academy registration
1.5. Login area
1.6. Cookies
1.6.1. Audience measurement
1.6.2. Scope of data collection
1.6.3. Objection
1.7. Social media
1.8. Your rights
1.9. Legal grounds for the data processing
1.10. Contact

1. Privacy Policy

Thank you for visiting our website. We take privacy very seriously and strive to protect your personal information in the context of our website offering. In accordance with the definition of the General Data Protection Regulation (GDPR), we understand personal data to mean all data relating to the personal and material circumstances of a natural person.

1.1. Web server logs

As part of the use of our Internet offering, connection information is stored in the server log files.

This information includes:

• IP address of the calling system
• Browser information such as operating system used and screen resolution
• Webpage visited
• Original webpage
• Time of the call

The web server logs are processed for security purposes only.

We use the log data only for the purposes of operation, security and the optimization of the offering. However, we reserve the right to retrospectively review the log data if there is a legitimate suspicion of unlawful use on the basis of concrete evidence.

1.2. Contact form

For questions of any kind, we offer you the option to contact us via a form provided on our website. This necessitates the provision of a valid email address so that we know who the request came from and to enable us to answer it. Further information can be provided voluntarily. The data processing for the purpose of contacting us takes place on the basis of your voluntarily granted consent in accordance with Article 6 (1) (a) GDPR.

The data is forwarded by our web server by email to the email inbox of our undertaking.

1.3. Infoletter

To the extent you have entered your email address for the subscription to a newsletter (agof Infoletter), we use the data only for sending information pursuant to the newsletter registration. You can unsubscribe from the Infoletter at any time by sending an email to or directly via the unsubscribe link in the Infoletter. You only need to enter an email address to receive our Infoletter. All other information is optional.

1.4. academy registration

As part of our website, you have the opportunity to register for seminars of the agof academy. Data that you submit to us in the course of your seminar registration is forwarded to the provider, agof services gmbh, Franklinstraße 52, 60486 Frankfurt am Main. If you prefer a direct booking, you can also contact the provider directly.

1.5. Login area

If data is collected as part of a user login, it will only be used to provide the respective service. An evaluation takes place only to ensure comfortable and secure operation of the system.

1.6. Cookies

This website uses cookies. Cookies are text files that are stored on your device. We use persistent cookies only with random, pseudonymous identification numbers. If you use special features of our website, so-called session cookies are also used, such as to save your selection for the duration of visiting our site. These cookies are automatically deleted upon closing your browser.

1.6.1. Audience measurement

Our website uses the measuring method (“SZMnG”) to determine statistical performance indicators on the use of our website. The aim of the usage measurement is to statistically determine the number of visits to our website, the number of website visitors and their surfing behavior – based on a uniform standard procedure – and thus to obtain comparable values throughout the market.

The measurement by means of the SZMnG measurement method conducted by INFOnline GmbH is carried out within the scope of our legitimate interest in compliance with Article 6 (1) (f) GDPR.

The purpose of processing personal data and simultaneously legitimate interest is the creation of statistics. The statistics provide a means of tracking and documenting the use of our offer.

1.6.2. Scope of data collection

In this context, we collect the following data:

• IP address: On the Internet, each device requires a unique address for transmitting data, the so-called IP address. The at least temporary storage of the IP address is technically necessary due to the mode of operation of the Internet. The IP addresses are truncated by 1 byte before any processing and only further processed in anonymized form. There is no storage or further processing of non-truncated IP addresses. The full IP address is not stored. The shortened IP address is stored for a maximum of 60 days. The usage data in connection with the unique identifier is stored for a maximum of six months.

• A randomly generated client identifier: In order to recognize computer systems, the audience processing uses either a cookie with the identifier “,” a “local storage object,” or a signature created from various automatically transmitted information from your browser. This identifier is unique to a browser as long as the cookie or local storage object is not deleted.

• A so-called geo-localization, i.e. the assignment of a website call to the place of the call, takes place exclusively on the basis of the anonymized IP address and only up to the geographical level of the federal states/regions. Under no circumstances can any conclusion be drawn from the geographic information obtained in this way as to the specific location of a user.

1.6.3. Objection

You may revoke the measurement at any time by contacting:

1.7. Social media

We use social media plug-ins, where we use the so-called 2-click solution. This means that if you visit our site, generally no personal data is initially transferred to the providers of these plug-ins. The provider of the plug-in can be identified by the marking on the grayed out box based on the initial letter. Personal data is only transferred if you click on one of the plug-ins: By activating the plug-in, data is automatically transmitted to the respective social media service and stored there (for foreign providers in the respective country). We have no control over the collected data and data processing operations, nor are we aware of the full scope of the data collection, purposes and retention periods. Since the social media service carries out the data collection, in particular via cookies, we recommend that you delete all cookies via the security settings of your browser before clicking on the grayed out box.

When you activate a plug-in, the social media service receives the information that you have accessed the corresponding sub-page of our online offering. In addition, the IP address, the provider cookie, the browser setting and other data are transmitted, inter alia. This takes place regardless of whether you have an account with this social media service and are logged in there. If you have an account with the social media service, or if you are logged into the service, that information will be directly associated with your account. If you press the activated button and link to the page, for example, the social media service will also store this information in your user account and publicly share this with your contacts. If you do not want to associate your profile with the social media service, you must log out before activating the button.

The social media service stores these data as usage profiles and uses them for the purposes of advertising, market research and/or tailored design of its website. Such a utilization takes place in particular (including for users who are not logged in) for the presentation of tailored advertising and to inform other users of the social network about your activities on our website. You have a right to object to the creation of these user profiles, in respect of which you must turn to the respective social media service in order to exercise it.

For more information on the purpose and scope of the data collection and its processing by the social media service, please refer to the privacy notices of these providers, which are specified below. There you will also find further information about your relevant rights and settings options for the protection of your privacy.

Addresses of the respective provider and URL with their privacy statements:

Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA;

Google Inc.., 1600 Amphitheater Parkway, Mountainview, California 94043, USA;

Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA;

1.8. Your rights

Within the scope of our data processing, your personal data is processed. You are entitled to the rights from the third chapter of the GDPR vis-à-vis our undertaking.

Please contact us at the contact options below regarding your rights.

You have the rights to:

• information
• rectification
• erasure („right to be forgotten“)
• restriction of processing
• duty of notification with regard to rectification, erasure, restriction of processing
• data portability
• objection

You also have the right to submit a complaint to the Data Protection Authority.

1.9. Legal grounds of the data processing

Consent: Insofar as your consent has been obtained for processing of personal data, Article 6 (1) (a) GDPR is the legal grounds for the data processing.

Contract: When processing personal data that is necessary for the performance of a contract to which you are a party, Article 6 (1) (b) GDPR is the legal ground. This also applies to processing operations that are necessary for the implementation of pre-contractual measures.

Legal obligation: Insofar as processing of personal data is a legal obligation to which our undertaking is subject, Article 6 (1) (c) GDPR serves as the legal ground.

In the event that processing is necessary in order to protect the vital interests of you or of another natural person, Article 6 (1) (d) GDPR is the legal ground.

Legitimate interest: If the processing is necessary for the purposes of the legitimate interests pursued by our undertaking or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject, then Article 6 (1) (f) GDPR serves as the legal ground for the processing. The legitimate interest of our undertaking lies in the performance of our business activities.

1.10. Contact

Controller for the data processing within the meaning of Article 4 (7) GDPR ist

agof e.V
Franklinstraße 52
60486 Frankfurt am Main

Phone: 069 264888 310
Fax: 069 264888 320

Legal representatives

Executive Board
Björn Kaspring (Chairman),
Steffen Bax (Deputy Chairman),
Dirk Maurer (Board Member and Treasurer)

Managing Director:

Claudia Dubrau

Data Protection Officer

Oliver Gönner

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