Overview of Committees

The Mobile Section

Overview of Committees

Several committees support the Mobile Section in implementing and developing new performance values and definitions. These committees include the Section Assembly and the Technical Commission Mobile.

Organisation chart of the committee overview Mobile Section

Committees of The Mobile Section

Section Assembly (SAM):

Analogous to the General Assembly, the Section Assembly of the Mobile Section forms the assembly of all the Section members. It is the central decision-making body for all issues concerning the Section. It elects the Managing Board of the Section from among its members.

Technical Commission Mobile (TCM):

The Technical Commission Mobile is the methodological body of the Mobile Section. It assumes methodological responsibility for agof’s online research projects. Every member of the Mobile Section sends a delegate to the TCM, mainly with a background in market research. Thus, it consists of renowned market researchers of the leading mobile marketers in Germany. It is particularly in charge of the following tasks:

  • methodological concept and technical implementation of mobile coverage and structural surveys (agof study “digital facts”)
  • methodological monitoring and quality control in cooperation with all research agencies and service providers involved
  • defining methodological standards to evaluate and report on the “digital facts” study

Speaker of the Technical Commission Mobile are:


Almut Grahn
IP Deutschland GmbH


Wenzel Drechsler
United Internet Media AG
Stellv. Sprecher

Among the members of the committee are:

MA_Smaranda Dancu

Smaranda Dancu
BurdaForward GmbH


Kay Schneemann


Susanne Grage
iq digital media
marketing gmbh

MA_Clarissa Moughrabi

Clarissa Moughrabi
Media Impact GmbH & Co. KG

Thomas Halamuda

Thomas Halamuda
Score Media Group
GmbH & Co. KG

MA_Michael Adler_AGOF-grau

Michael Adler
Seven.One Media GmbH

Hannes Dünser

Hannes Dünser
SPIEGEL-Verlag Rudolf
Augstein GmbH & Co. KG


Hauke Petersen
Ströer Digital Group GmbH


Nikolaus Schmitt-Walter
Plan.Net media
GmbH & Co. KG


André Heimerl
VivaKi GmbH

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