The Internet Section
The Internet Section comprises all of Germany’s online marketers specialised in the (stationary) Internet as a digital advertising platform. They control and take responsibility for the conceptual design, provision and further development of media coverage research activities and planning parametres in their respective segment of digital economy.
The Internet Section is embedded into the overall structure of agof e.V. It is, however, largely autonomous according to the rules and standards, especially when it comes to managing and financing research activities. Under the methodological umbrella ag.ma, the Section is mainly responsible for the further development of market media research for the Internet as a digital advertising medium and the Unique User online coverage currency mentioned.
Analogous to the association, the Section is a decision-making body controlling the Internet Section Assembly, which also elects its own Managing Board of the Section. It controls the Technical Commission Internet and the working groups Methodological Questions, Performance Values & Definitions as well as Technical Metrics & Data Protection.