Overview of Committees

The Mobile Section

Overview of Committees

Several committees support the Mobile Section in implementing and developing new performance values and definitions. These committees include the Section Assembly and the Technical Commission Mobile.

Committees of The Mobile Section

Section Assembly (SAM):

Analogous to the General Assembly, the Section Assembly of the Mobile Section forms the assembly of all the Section members. It is the central decision-making body for all issues concerning the Section. It elects the Managing Board of the Section from among its members.

Technical Commission Mobile (TCM):

The Technical Commission Mobile is the methodological body of the Mobile Section. It assumes methodological responsibility for AGOF’s online research projects. Every member of the Mobile Section sends a delegate to the TCM, mainly with a background in market research. Thus, it consists of renowned market researchers of the leading mobile marketers in Germany. It is particularly in charge of the following tasks:

  • methodological concept and technical implementation of mobile coverage and structural surveys (AGOF study “digital facts”)
  • methodological monitoring and quality control in cooperation with all research agencies and service providers involved
  • defining methodological standards to evaluate and report on the “digital facts” study

Speaker of the Technical Commission Mobile are:

MA_sandhoefer

Jürgen Sandhöfer
SevenOne Media GmbH
Speaker

MA_Wenzel_Drechsler

Wenzel Drechsler
United Internet Media GmbH
Act. Speaker

Among the members of the committee are:

MA_Hiller

Catherin Hiller
BAUER MEDIA KG

MA_Smaranda Dancu

Smaranda Dancu
BurdaForward
Advertising GmbH

MA_platzhalter

Andy Säger
eBay Advertising
Group GmbH

MA_Daniel Gerold

Daniel Gerold
G+J EMS GmbH

MA_Imme Baumüller

Dr. Imme Baumüller
iq digital media
marketing GmbH

MA_Clarissa Moughrabi

Clarissa Moughrabi
Media Impact GmbH & Co. KG

MA_Michael Adler_AGOF-grau

Michael Adler
SevenOne Media GmbH

MA_tcPetersen

Hauke Petersen
Ströer Digital Group GmbH

MA_Peter_Jacob

Peter Jacob
YOC Mobile
Advertising GmbH

MA_Andre_Heimerl

André Heimerl
VivaKi GmbH

MA_Transparent

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