In autumn 2010, the study mobile facts was added to the AGOF study pool.
Its aim is to publish the mobile facts study including planning data on mobile media coverage and the structures of mobile offerings in order to establish a mobile media coverage currency on the market in the medium term. The mobile facts study aspires to establish a standard for the mobile media coverage in terms of relevance and quality, similar to the already successfully implemented internet facts standard.
The AGOF Mobile Section assumes the responsibility for and monitoring of the development and implementation of its study model, the implementation of the study itself as well as the methodological processes to measure the mobile coverage in close cooperation with the respective bodies of BVDW, MAC and ag.ma.
Analogous to the internet facts, the planning data record of the mobile facts will be made available in the AGOF planning tool TOP 2.0 for online media planning.
For further information, please click the microsite http://mobilefacts.agof.de.
To download the mobile facts, click here.
