Study Contents

For the internet facts study data are collected on the following characteristics regarding searching for information on the Internet:

Information on the Internet

Frequency of use of information sources on the Internet
(Often / Occasionally / Rarely / Never, not specified / No Internet use)

• Current TV programme
• Chats and forums
• Food, Drink and Enjoyment
• Family and children
• Fitness and Wellness
• Flirting and socialising
• Movies, cinema listing
• Messenger
• News on current international affairs
• Online banking
• Online Shopping
• Send and receive private emails
• Regional or local news
• Research through search engines/web catalogues
• Sports scores/sports reports
• Stars and celebrities

Searched for information on the Internet regarding...
(Yes / No, not specified / No Internet use)

• Soft drinks
• Beer
• Other alcoholic beverages and spirits
• Frozen foods and ready meals
• Dairy products
• Sweets and salty snacks
• Women’s cosmetics
• Men’s cosmetics
• Perfumes, fragrances for Women or Men
• Hair care products
• Personal care products
• Dental care products
• Detergents or cleaning products
• Baby supplies
• Pet supplies
• Wellness products
• Health care products or drugs
• Ladieswear
• Menswear
• Shoes
• Books
• Computer and video games
• Computer software (no games)
• Computer hardware or equipment
• Chargeable music or films downloaded from the Internet
• Rail tickets
• Other flight tickets
• Andere Flugtickets
• Tickets for cinema, theatre, classical concerts, pop concerts or sport events
• Betting
• Competitions
• Chargeable lotteries
• Used cars
• New cars
• Hire cars
• DIY supplies and appliances
• Furniture or home decoration
• Toys
• Sporting goods, sports equipment
• Telecommunications products, e.g. mobile or ...
• Rates, contracts for mobile phones
• Triple Play services (TV, telephone, Internet by one provider)
• DSL or other broadband Internet access
• Flat screen TVs (LCD, plasma)
• DVD player, DVD recorder, hard disk recorder
• Home cinema/surround system
• Digital cameras
• GPS systems
• Household appliances, e.g. refrigerator, washing machine, cooker
• Films on DVD, videos
• Music CDs
• Holiday travel, also Last Minute travel
• Hotel accommodation for holiday/business
• Health insurance
• Life insurance and private pension schemes
• Other insurances, e.g. car, household contents, liability
• Financial investments, shares, stocks, funds
• Car financing