Establishing a uniform online coverage currency
Based on a multi-method model, AGOF collects coverage and audience composition data for online advertising media. With the AGOF internet facts market media study and the performance value called ‘Unique User’ as published in the study, AGOF has established the uniform online coverage currency in the market that serves as the basis for online media planning.
Practice-oriented data, tools and services for online market partners
In order to meet market requirements that are constantly changing, AGOF is continually working to further develop the internet facts study, especially its planning tool TOP 2.0, in co-operation with their market partners – particularly advertisers and online media agencies – while taking their needs into account. The planning tool TOP (Transparency in Online Media Planning) was introduced to the market in 2007, and was developed by AGOF together with its market partners. It offers new dimensions in online media planning, based on the AGOF internet facts study: media specific planning functions allow the market partners to make the special characteristics of an online campaign plannable and predictable. AGOF meets the challenges of the market, matching its activities to its objectives. For example, we founded the AGOF Academy in February 2008 to fully meet the demands of the market. This can be seen as a continuation of AGOF’s market-oriented activities, providing all market partners with the knowledge needed to use the Internet as an advertising platform in an effective and successful way.
Intermedia Online Planning
The currently ongoing transfer of the coverage part of the AGOF internet facts study to the umbrella organisation ag.ma shows that AGOF is continuously working to create requirements for intermedia online planning. This represents a further milestone in the history of AGOF.
