TOP 2.0 User Guide
By clicking on the link featured below you can download a PDF version of the TOP 2.0 user guide. This document presents a comprehensive introduction into the possibilities of using TOP 2.0 in online media planning.The TOP user guide consists of five chapters that, depending on individual requirements, can also be used independently of one another. Here, you will find up-to-date information on the relevant internet facts study wave as well as an overview of the quick start option of the planning tool and the basic features of TOP 2.0. Furthermore, the TOP user guide also contains in-depth demonstrations of all functionalities and analysis options available in TOP 2.0, including relevant reading examples.
The core function in TOP 2.0 is the extensively reworked planning section which was released in September 2009. This section is presented in detail, showing the individual steps in creating a media plan. Explanations on how to use the available advertising formats, rate settings as well as the planning options Frequency Capping and Targeting are given. Also, the new media plan input window and the available customization features for various displays are outlined in detail.
TOP User Guide
