Overview of Committees


Committees of The Internet Section

Several committees support the Internet Section in implementing and developing new performance values and definitions. These committees include the Section Assembly, the Technical Commission Internet and all working groups under its authority.

Section Assembly (SAI):

Analogous to the General Assembly, the Section Assembly of the Internet Section forms the assembly of all the Section members. It is the central decision-making body for all issues concerning the Section. It elects the Managing Board of the Section from among its members.

Technical Commission Internet (TCI):

The Technical Commission Internet is the methodological body of the Internet Section. It assumes methodological responsibility for AGOF’s online research projects. Every member of the Internet Section sends a delegate to the TCI, mainly with a background in market research. Thus, it consists of renowned market researchers of the leading online marketers in Germany. It is particularly in charge of the following tasks:

  • methodological concept and technical implementation of online coverage and structural surveys (AGOF study “digital facts”)
  • methodological monitoring and quality control in cooperation with all research agencies and service providers involved
  • defining methodological standards to evaluate and report on the “digital facts” study

It controls the working groups within the Section.

Speaker of the Technical Commission Internet


Jürgen Sandhöfer
SevenOne Media GmbH


Kay Schneemann
Stv. Sprecher

Among the members of the committee are:


Catherin Hiller
Bauer Media KG


Andy Säger
eBay Advertising
Group GmbH

MA_Smaranda Dancu

Smaranda Dancu
ForwardAdGroup GmbH


Hauke Petersen


Almut Grahn
IP Deutschland GmbH


Björn Singer
iq digital media
marketing gmbh

MA_Clarissa Moughrabi

Clarissa Moughrabi
Media Impact GmbH & Co. KG/


Kathrin Theurig
OMS Vermarktungs
GmbH & Co. KG


Christian Goedecke
Quality Channcel GmbH


Georg Schotten
Ströer Digital Group GmbH


Wenzel Drechsler
United Internet Media AG

MA_Eva Herzog

Eva Herzog
Yahoo! Deutschland
Services GmbH


Elmar Klemm
Omnicom Media Group
Germany GmbH


Nikolaus Schmitt-Walter
Plan.Net media
GmbH & Co. KG

Working Group Methodological Questions (WMQ):

The working group Methodological Questions is responsible for resolving issues related to all study models and methodological challenges from other working groups. The WMQ is also in charge of resolving and standardising difficult individual issues. In addition, it guarantees a smooth implementation of the market media study “digital facts” thanks to a successful monitoring of data record creation and lays the groundwork for possible extensions to the study.

Working Group Performance Values & Definitions (WPD):

The working group Performance Values & Definitions develops definitions of study participation and the performance values mentioned in the “digital facts” study. It supports study processes in terms of compliance with the definitions and develops sanctions if necessary. In addition, the WDP lays the groundwork for the extension of new performance values in TOP including discussion papers for the Commission Online Planning.

Working Group Technical Metrics & Data Protection (WTD):

The working group’s central task is to assure the quality of the first pillar in data collection for the market media study “digital facts”, the technical metrics and the distribution system of the OnSite survey. In addition, it ensures that the requirements of data protection and data security are met. Moreover, it defines the technical conditions for participation in the study and is in charge of monitoring these technical issues.

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