The Company
AGOF currently has 17 members and 60 licensees. The heterogeneous member structure provides for intramedia balance and therefore ensures that interests and quality principles are safeguarded across competition. The study is audited by independent third parties (IVW audited technical measurement and transfer of the coverage part of the AGOF internet facts study to the umbrella organisation ag.ma) and thus provides for intermedia balance and safeguards the interests of all market participants..
AGOF Brand Family
By establishing the standardised coverage currency known as the ‘Unique User’ as well as providing an extensive planning database with the market media study called internet facts, AGOF makes advertising on the Internet transparent and plannable. By means of the AGOF planning tool TOP 2.0, the study’s contents are available for media compatible online planning. In addition, the AGOF Academy offers practice-oriented seminars on how to use TOP and the AGOF internet facts study in every day planning.
